Naturally refreshing, coconut water has a sweet, nutty taste. It contains easily digested carbohydrates in the form of sugar and electrolytes. Not to be confused with high-fat coconut milk or oil, coconut water is a clear liquid in the fruit's center that is tapped from young, green coconuts.
The Coconut Water market revenue was xx.xx Million USD in 2019, and will reach xx.xx Million USD in 2025, with a CAGR of x.x% during 2020-2025.
Under COVID-19 outbreak globally, this report provides 360 degrees of analysis from supply chain, import and export control to regional government policy and future influence on the industry. Detailed analysis about market status (2015-2020), enterprise competition pattern, advantages and disadvantages of enterprise products, industry development trends (2020-2025), regional industrial layout characteristics and macroeconomic policies, industrial policy has also been included. From raw materials to end users of this industry are analyzed scientifically, the trends of product circulation and sales channel will be presented as well. Considering COVID-19, this report provides comprehensive and in-depth analysis on how the epidemic push this industry transformation and reform.
In COVID-19 outbreak, Chapter 2.2 of this report provides an analysis of the impact of COVID-19 on the global economy and the Coconut Water industry.
Chapter 3.7 covers the analysis of the impact of COVID-19 from the perspective of the industry chain.
In addition, chapters 7-11 consider the impact of COVID-19 on the regional economy.
The Coconut Water market can be split based on product types, major applications, and important countries as follows:
Key players in the global Coconut Water market covered in Chapter 12:
Taste Nirvana
PepsiCo
Coca-Cola
Frolic Foods
Pure Brazilian Coconut Water
Raw C
Amy & Brian Naturals
C-Coconut Water
Bai
Vita Coco
In Chapter 4 and 14.1, on the basis of types, the Coconut Water market from 2015 to 2025 is primarily split into:
Sweetened
Unsweetened
In Chapter 5 and 14.2, on the basis of applications, the Coconut Water market from 2015 to 2025 covers:
Elder
Adult
Children
Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2015-2025) of the following regions are covered in Chapter 6, 7, 8, 9, 10, 11, 14:
North America (Covered in Chapter 7 and 14)
United States
Canada
Mexico
Europe (Covered in Chapter 8 and 14)
Germany
UK
France
Italy
Spain
Russia
Others
Asia-Pacific (Covered in Chapter 9 and 14)
China
Japan
South Korea
Australia
India
Southeast Asia
Others
Middle East and Africa (Covered in Chapter 10 and 14)
Saudi Arabia
UAE
Egypt
Nigeria
South Africa
Others
South America (Covered in Chapter 11 and 14)
Brazil
Argentina
Columbia
Chile
Others
Years considered for this report:
Historical Years: 2015-2019
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2020-2025
Table of Content
1 Coconut Water Introduction and Market Overview
1.1 Objectives of the Study
1.2 Overview of Coconut Water
1.3 Scope of The Study
1.3.1 Key Market Segments
1.3.2 Players Covered
1.3.3 COVID-19's impact on the Coconut Water industry
1.4 Methodology of The Study
1.5 Research Data Source
2 Executive Summary
2.1 Market Overview
2.1.1 Global Coconut Water Market Size, 2015 - 2020
2.1.2 Global Coconut Water Market Size by Type, 2015 - 2020
2.1.3 Global Coconut Water Market Size by Application, 2015 - 2020
2.1.4 Global Coconut Water Market Size by Region, 2015 - 2025
2.2 Business Environment Analysis
2.2.1 Global COVID-19 Status and Economic Overview
2.2.2 Influence of COVID-19 Outbreak on Coconut Water Industry Development
3 Industry Chain Analysis
3.1 Upstream Raw Material Suppliers of Coconut Water Analysis
3.2 Major Players of Coconut Water
3.3 Coconut Water Manufacturing Cost Structure Analysis
3.3.1 Production Process Analysis
3.3.2 Manufacturing Cost Structure of Coconut Water
3.3.3 Labor Cost of Coconut Water
3.4 Market Distributors of Coconut Water
3.5 Major Downstream Buyers of Coconut Water Analysis
3.6 The Impact of Covid-19 From the Perspective of Industry Chain
3.7 Regional Import and Export Controls Will Exist for a Long Time
3.8 Continued downward PMI Spreads Globally
4 Global Coconut Water Market, by Type
4.1 Global Coconut Water Value and Market Share by Type (2015-2020)
4.2 Global Coconut Water Production and Market Share by Type (2015-2020)
4.3 Global Coconut Water Value and Growth Rate by Type (2015-2020)
4.3.1 Global Coconut Water Value and Growth Rate of Sweetened
4.3.2 Global Coconut Water Value and Growth Rate of Unsweetened
4.4 Global Coconut Water Price Analysis by Type (2015-2020)
5 Coconut Water Market, by Application
5.1 Downstream Market Overview
5.2 Global Coconut Water Consumption and Market Share by Application (2015-2020)
5.3 Global Coconut Water Consumption and Growth Rate by Application (2015-2020)
5.3.1 Global Coconut Water Consumption and Growth Rate of Elder (2015-2020)
5.3.2 Global Coconut Water Consumption and Growth Rate of Adult (2015-2020)
5.3.3 Global Coconut Water Consumption and Growth Rate of Children (2015-2020)
6 Global Coconut Water Market Analysis by Regions
6.1 Global Coconut Water Sales, Revenue and Market Share by Regions
6.1.1 Global Coconut Water Sales by Regions (2015-2020)
6.1.2 Global Coconut Water Revenue by Regions (2015-2020)
6.2 North America Coconut Water Sales and Growth Rate (2015-2020)
6.3 Europe Coconut Water Sales and Growth Rate (2015-2020)
6.4 Asia-Pacific Coconut Water Sales and Growth Rate (2015-2020)
6.5 Middle East and Africa Coconut Water Sales and Growth Rate (2015-2020)
6.6 South America Coconut Water Sales and Growth Rate (2015-2020)
7 North America Coconut Water Market Analysis by Countries
7.1 The Influence of COVID-19 on North America Market
7.2 North America Coconut Water Sales, Revenue and Market Share by Countries
7.2.1 North America Coconut Water Sales by Countries (2015-2020)
7.2.2 North America Coconut Water Revenue by Countries (2015-2020)
7.3 United States Coconut Water Sales and Growth Rate (2015-2020)
7.4 Canada Coconut Water Sales and Growth Rate (2015-2020)
7.5 Mexico Coconut Water Sales and Growth Rate (2015-2020)
8 Europe Coconut Water Market Analysis by Countries
8.1 The Influence of COVID-19 on Europe Market
8.2 Europe Coconut Water Sales, Revenue and Market Share by Countries
8.2.1 Europe Coconut Water Sales by Countries (2015-2020)
8.2.2 Europe Coconut Water Revenue by Countries (2015-2020)
8.3 Germany Coconut Water Sales and Growth Rate (2015-2020)
8.4 UK Coconut Water Sales and Growth Rate (2015-2020)
8.5 France Coconut Water Sales and Growth Rate (2015-2020)
8.6 Italy Coconut Water Sales and Growth Rate (2015-2020)
8.7 Spain Coconut Water Sales and Growth Rate (2015-2020)
8.8 Russia Coconut Water Sales and Growth Rate (2015-2020)
9 Asia Pacific Coconut Water Market Analysis by Countries
9.1 The Influence of COVID-19 on Asia Pacific Market
9.2 Asia Pacific Coconut Water Sales, Revenue and Market Share by Countries
9.2.1 Asia Pacific Coconut Water Sales by Countries (2015-2020)
9.2.2 Asia Pacific Coconut Water Revenue by Countries (2015-2020)
9.3 China Coconut Water Sales and Growth Rate (2015-2020)
9.4 Japan Coconut Water Sales and Growth Rate (2015-2020)
9.5 South Korea Coconut Water Sales and Growth Rate (2015-2020)
9.6 India Coconut Water Sales and Growth Rate (2015-2020)
9.7 Southeast Asia Coconut Water Sales and Growth Rate (2015-2020)
9.8 Australia Coconut Water Sales and Growth Rate (2015-2020)
10 Middle East and Africa Coconut Water Market Analysis by Countries
10.1 The Influence of COVID-19 on Middle East and Africa Market
10.2 Middle East and Africa Coconut Water Sales, Revenue and Market Share by Countries
10.2.1 Middle East and Africa Coconut Water Sales by Countries (2015-2020)
10.2.2 Middle East and Africa Coconut Water Revenue by Countries (2015-2020)
10.3 Saudi Arabia Coconut Water Sales and Growth Rate (2015-2020)
10.4 UAE Coconut Water Sales and Growth Rate (2015-2020)
10.5 Egypt Coconut Water Sales and Growth Rate (2015-2020)
10.6 Nigeria Coconut Water Sales and Growth Rate (2015-2020)
10.7 South Africa Coconut Water Sales and Growth Rate (2015-2020)
11 South America Coconut Water Market Analysis by Countries
11.1 The Influence of COVID-19 on Middle East and Africa Market
11.2 South America Coconut Water Sales, Revenue and Market Share by Countries
11.2.1 South America Coconut Water Sales by Countries (2015-2020)
11.2.2 South America Coconut Water Revenue by Countries (2015-2020)
11.3 Brazil Coconut Water Sales and Growth Rate (2015-2020)
11.4 Argentina Coconut Water Sales and Growth Rate (2015-2020)
11.5 Columbia Coconut Water Sales and Growth Rate (2015-2020)
11.6 Chile Coconut Water Sales and Growth Rate (2015-2020)
12 Competitive Landscape
12.1 Taste Nirvana
12.1.1 Taste Nirvana Basic Information
12.1.2 Coconut Water Product Introduction
12.1.3 Taste Nirvana Production, Value, Price, Gross Margin 2015-2020
12.2 PepsiCo
12.2.1 PepsiCo Basic Information
12.2.2 Coconut Water Product Introduction
12.2.3 PepsiCo Production, Value, Price, Gross Margin 2015-2020
12.3 Coca-Cola
12.3.1 Coca-Cola Basic Information
12.3.2 Coconut Water Product Introduction
12.3.3 Coca-Cola Production, Value, Price, Gross Margin 2015-2020
12.4 Frolic Foods
12.4.1 Frolic Foods Basic Information
12.4.2 Coconut Water Product Introduction
12.4.3 Frolic Foods Production, Value, Price, Gross Margin 2015-2020
12.5 Pure Brazilian Coconut Water
12.5.1 Pure Brazilian Coconut Water Basic Information
12.5.2 Coconut Water Product Introduction
12.5.3 Pure Brazilian Coconut Water Production, Value, Price, Gross Margin 2015-2020
12.6 Raw C
12.6.1 Raw C Basic Information
12.6.2 Coconut Water Product Introduction
12.6.3 Raw C Production, Value, Price, Gross Margin 2015-2020
12.7 Amy & Brian Naturals
12.7.1 Amy & Brian Naturals Basic Information
12.7.2 Coconut Water Product Introduction
12.7.3 Amy & Brian Naturals Production, Value, Price, Gross Margin 2015-2020
12.8 C-Coconut Water
12.8.1 C-Coconut Water Basic Information
12.8.2 Coconut Water Product Introduction
12.8.3 C-Coconut Water Production, Value, Price, Gross Margin 2015-2020
12.9 Bai
12.9.1 Bai Basic Information
12.9.2 Coconut Water Product Introduction
12.9.3 Bai Production, Value, Price, Gross Margin 2015-2020
12.10 Vita Coco
12.10.1 Vita Coco Basic Information
12.10.2 Coconut Water Product Introduction
12.10.3 Vita Coco Production, Value, Price, Gross Margin 2015-2020
13 Industry Outlook
13.1 Market Driver Analysis
13.1.2 Market Restraints Analysis
13.1.3 Market Trends Analysis
13.2 Merger, Acquisition and New Investment
13.3 News of Product Release
14 Global Coconut Water Market Forecast
14.1 Global Coconut Water Market Value & Volume Forecast, by Type (2020-2025)
14.1.1 Sweetened Market Value and Volume Forecast (2020-2025)
14.1.2 Unsweetened Market Value and Volume Forecast (2020-2025)
14.2 Global Coconut Water Market Value & Volume Forecast, by Application (2020-2025)
14.2.1 Elder Market Value and Volume Forecast (2020-2025)
14.2.2 Adult Market Value and Volume Forecast (2020-2025)
14.2.3 Children Market Value and Volume Forecast (2020-2025)
14.3 Coconut Water Market Analysis and Forecast by Region
14.3.1 North America Market Value and Consumption Forecast (2020-2025)
14.3.2 Europe Market Value and Consumption Forecast (2020-2025)
14.3.3 Asia Pacific Market Value and Consumption Forecast (2020-2025)
14.3.4 Middle East and Africa Market Value and Consumption Forecast (2020-2025)
14.3.5 South America Market Value and Consumption Forecast (2020-2025)
15 New Project Feasibility Analysis
15.1 Industry Barriers and New Entrants SWOT Analysis
15.1.1 Porter's Five Forces Analysis
15.1.2 New Entrants SWOT Analysis
15.2 Analysis and Suggestions on New Project Investment
Tables and Figures
List of Tables and Figures
Figure Product Picture of Coconut Water
Table Product Specification of Coconut Water
Table Coconut Water Key Market Segments
Table Key Players Coconut Water Covered
Figure Global Coconut Water Market Size, 2015 - 2025
Table Different Types of Coconut Water
Figure Global Coconut Water Value ($) Segment by Type from 2015-2020
Figure Global Coconut Water Market Share by Types in 2019
Table Different Applications of Coconut Water
Figure Global Coconut Water Value ($) Segment by Applications from 2015-2020
Figure Global Coconut Water Market Share by Applications in 2019
Figure Global Coconut Water Market Share by Regions in 2019
Figure North America Coconut Water Production Value ($) and Growth Rate (2015-2020)
Figure Europe Coconut Water Production Value ($) and Growth Rate (2015-2020)
Figure Asia Pacific Coconut Water Production Value ($) and Growth Rate (2015-2020)
Figure Middle East and Africa Coconut Water Production Value ($) and Growth Rate (2015-2020)
Figure South America Coconut Water Production Value ($) and Growth Rate (2015-2020)
Table Global COVID-19 Status and Economic Overview
Figure Global COVID-19 Status
Figure COVID-19 Comparison of Major Countries
Figure Industry Chain Analysis of Coconut Water
Table Upstream Raw Material Suppliers of Coconut Water with Contact Information
Table Major Players Headquarters, and Service Area of Coconut Water
Figure Major Players Production Value Market Share of Coconut Water in 2019
Table Major Players Coconut Water Product Types in 2019
Figure Production Process of Coconut Water
Figure Manufacturing Cost Structure of Coconut Water
Figure Channel Status of Coconut Water
Table Major Distributors of Coconut Water with Contact Information
Table Major Downstream Buyers of Coconut Water with Contact Information
Table Global Coconut Water Value ($) by Type (2015-2020)
Table Global Coconut Water Value Share by Type (2015-2020)
Figure Global Coconut Water Value Share by Type (2015-2020)
Table Global Coconut Water Production by Type (2015-2020)
Table Global Coconut Water Production Share by Type (2015-2020)
Figure Global Coconut Water Production Share by Type (2015-2020)
Figure Global Coconut Water Value ($) and Growth Rate of Sweetened (2015-2020)
Figure Global Coconut Water Value ($) and Growth Rate of Unsweetened (2015-2020)
Figure Global Coconut Water Price by Type (2015-2020)
Figure Downstream Market Overview
Table Global Coconut Water Consumption by Application (2015-2020)
Table Global Coconut Water Consumption Market Share by Application (2015-2020)
Figure Global Coconut Water Consumption Market Share by Application (2015-2020)
Figure Global Coconut Water Consumption and Growth Rate of Elder (2015-2020)
Figure Global Coconut Water Consumption and Growth Rate of Adult (2015-2020)
Figure Global Coconut Water Consumption and Growth Rate of Children (2015-2020)
Figure Global Coconut Water Sales and Growth Rate (2015-2020)
Figure Global Coconut Water Revenue (M USD) and Growth (2015-2020)
Table Global Coconut Water Sales by Regions (2015-2020)
Table Global Coconut Water Sales Market Share by Regions (2015-2020)
Table Global Coconut Water Revenue (M USD) by Regions (2015-2020)
Table Global Coconut Water Revenue Market Share by Regions (2015-2020)
Table Global Coconut Water Revenue Market Share by Regions in 2015
Table Global Coconut Water Revenue Market Share by Regions in 2019
Figure North America Coconut Water Sales and Growth Rate (2015-2020)
Figure Europe Coconut Water Sales and Growth Rate (2015-2020)
Figure Asia-Pacific Coconut Water Sales and Growth Rate (2015-2020)
Figure Middle East and Africa Coconut Water Sales and Growth Rate (2015-2020)
Figure South America Coconut Water Sales and Growth Rate (2015-2020)
Figure North America COVID-19 Status
Figure North America COVID-19 Confirmed Cases Major Distribution
Figure North America Coconut Water Revenue (M USD) and Growth (2015-2020)
Table North America Coconut Water Sales by Countries (2015-2020)
Table North America Coconut Water Sales Market Share by Countries (2015-2020)
Table North America Coconut Water Revenue (M USD) by Countries (2015-2020)
Table North America Coconut Water Revenue Market Share by Countries (2015-2020)
Figure United States Coconut Water Sales and Growth Rate (2015-2020)
Figure Canada Coconut Water Sales and Growth Rate (2015-2020)
Figure Mexico Coconut Water Sales and Growth (2015-2020)
Figure Europe COVID-19 Status
Figure Europe COVID-19 Confirmed Cases Major Distribution
Figure Europe Coconut Water Revenue (M USD) and Growth (2015-2020)
Table Europe Coconut Water Sales by Countries (2015-2020)
Table Europe Coconut Water Sales Market Share by Countries (2015-2020)
Table Europe Coconut Water Revenue (M USD) by Countries (2015-2020)
Table Europe Coconut Water Revenue Market Share by Countries (2015-2020)
Figure Germany Coconut Water Sales and Growth Rate (2015-2020)
Figure UK Coconut Water Sales and Growth Rate (2015-2020)
Figure France Coconut Water Sales and Growth (2015-2020)
Figure Italy Coconut Water Sales and Growth (2015-2020)
Figure Spain Coconut Water Sales and Growth (2015-2020)
Figure Russia Coconut Water Sales and Growth (2015-2020)
Figure Asia Pacific COVID-19 Status
Figure Asia Pacific Coconut Water Revenue (M USD) and Growth (2015-2020)
Table Asia Pacific Coconut Water Sales by Countries (2015-2020)
Table Asia Pacific Coconut Water Sales Market Share by Countries (2015-2020)
Table Asia Pacific Coconut Water Revenue (M USD) by Countries (2015-2020)
Table Asia Pacific Coconut Water Revenue Market Share by Countries (2015-2020)
Figure China Coconut Water Sales and Growth Rate (2015-2020)
Figure Japan Coconut Water Sales and Growth Rate (2015-2020)
Figure South Korea Coconut Water Sales and Growth (2015-2020)
Figure India Coconut Water Sales and Growth (2015-2020)
Figure Southeast Asia Coconut Water Sales and Growth (2015-2020)
Figure Australia Coconut Water Sales and Growth (2015-2020)
Figure Middle East Coconut Water Revenue (M USD) and Growth (2015-2020)
Table Middle East Coconut Water Sales by Countries (2015-2020)
Table Middle East and Africa Coconut Water Sales Market Share by Countries (2015-2020)
Table Middle East and Africa Coconut Water Revenue (M USD) by Countries (2015-2020)
Table Middle East and Africa Coconut Water Revenue Market Share by Countries (2015-2020)
Figure Saudi Arabia Coconut Water Sales and Growth Rate (2015-2020)
Figure UAE Coconut Water Sales and Growth Rate (2015-2020)
Figure Egypt Coconut Water Sales and Growth (2015-2020)
Figure Nigeria Coconut Water Sales and Growth (2015-2020)
Figure South Africa Coconut Water Sales and Growth (2015-2020)
Figure South America Coconut Water Revenue (M USD) and Growth (2015-2020)
Table South America Coconut Water Sales by Countries (2015-2020)
Table South America Coconut Water Sales Market Share by Countries (2015-2020)
Table South America Coconut Water Revenue (M USD) by Countries (2015-2020)
Table South America Coconut Water Revenue Market Share by Countries (2015-2020)
Figure Brazil Coconut Water Sales and Growth Rate (2015-2020)
Figure Argentina Coconut Water Sales and Growth Rate (2015-2020)
Figure Columbia Coconut Water Sales and Growth (2015-2020)
Figure Chile Coconut Water Sales and Growth (2015-2020)
Figure Top 3 Market Share of Coconut Water Companies in 2019
Figure Top 6 Market Share of Coconut Water Companies in 2019
Table Major Players Production Value ($) Share (2015-2020)
Table Taste Nirvana Profile
Table Taste Nirvana Product Introduction
Figure Taste Nirvana Production and Growth Rate
Figure Taste Nirvana Value ($) Market Share 2015-2020
Table PepsiCo Profile
Table PepsiCo Product Introduction
Figure PepsiCo Production and Growth Rate
Figure PepsiCo Value ($) Market Share 2015-2020
Table Coca-Cola Profile
Table Coca-Cola Product Introduction
Figure Coca-Cola Production and Growth Rate
Figure Coca-Cola Value ($) Market Share 2015-2020
Table Frolic Foods Profile
Table Frolic Foods Product Introduction
Figure Frolic Foods Production and Growth Rate
Figure Frolic Foods Value ($) Market Share 2015-2020
Table Pure Brazilian Coconut Water Profile
Table Pure Brazilian Coconut Water Product Introduction
Figure Pure Brazilian Coconut Water Production and Growth Rate
Figure Pure Brazilian Coconut Water Value ($) Market Share 2015-2020
Table Raw C Profile
Table Raw C Product Introduction
Figure Raw C Production and Growth Rate
Figure Raw C Value ($) Market Share 2015-2020
Table Amy & Brian Naturals Profile
Table Amy & Brian Naturals Product Introduction
Figure Amy & Brian Naturals Production and Growth Rate
Figure Amy & Brian Naturals Value ($) Market Share 2015-2020
Table C-Coconut Water Profile
Table C-Coconut Water Product Introduction
Figure C-Coconut Water Production and Growth Rate
Figure C-Coconut Water Value ($) Market Share 2015-2020
Table Bai Profile
Table Bai Product Introduction
Figure Bai Production and Growth Rate
Figure Bai Value ($) Market Share 2015-2020
Table Vita Coco Profile
Table Vita Coco Product Introduction
Figure Vita Coco Production and Growth Rate
Figure Vita Coco Value ($) Market Share 2015-2020
Table Market Driving Factors of Coconut Water
Table Merger, Acquisition and New Investment
Table Global Coconut Water Market Value ($) Forecast, by Type
Table Global Coconut Water Market Volume Forecast, by Type
Figure Global Coconut Water Market Value ($) and Growth Rate Forecast of Sweetened (2020-2025)
Figure Global Coconut Water Market Volume ($) and Growth Rate Forecast of Sweetened (2020-2025)
Figure Global Coconut Water Market Value ($) and Growth Rate Forecast of Unsweetened (2020-2025)
Figure Global Coconut Water Market Volume ($) and Growth Rate Forecast of Unsweetened (2020-2025)
Table Global Market Value ($) Forecast by Application (2020-2025)
Table Global Market Volume Forecast by Application (2020-2025)
Figure Market Value ($) and Growth Rate Forecast of Elder (2020-2025)
Figure Market Volume and Growth Rate Forecast of Elder (2020-2025)
Figure Market Value ($) and Growth Rate Forecast of Adult (2020-2025)
Figure Market Volume and Growth Rate Forecast of Adult (2020-2025)
Figure Market Value ($) and Growth Rate Forecast of Children (2020-2025)
Figure Market Volume and Growth Rate Forecast of Children (2020-2025)
Figure North America Market Value ($) and Growth Rate Forecast (2020-2025)
Figure North America Consumption and Growth Rate Forecast (2020-2025)
Figure Europe Market Value ($) and Growth Rate Forecast (2020-2025)
Figure Europe Consumption and Growth Rate Forecast (2020-2025)
Figure Asia Pacific Market Value ($) and Growth Rate Forecast (2020-2025)
Figure Asia Pacific Consumption and Growth Rate Forecast (2020-2025)
Figure Middle East and Africa Market Value ($) and Growth Rate Forecast (2020-2025)
Figure Middle East and Africa Consumption and Growth Rate Forecast (2020-2025)
Figure South America Market Value ($) and Growth Rate Forecast (2020-2025)
Figure South America Consumption and Growth Rate Forecast (2020-2025)
Figure Porter's Five Forces Analysis
Table New Entrants SWOT Analysis
Table New Project Analysis of Investment Recovery
Reason to Buy