Executive Summary
According to GRD Survey data, the global Soundbar market was valued at million US$ in 2020 and is expected to reach million US$ by the end of 2027, growing at a CAGR of % in the forecast period 2021 and 2027.
This report studies the Soundbar market dynamics from angles such as new entries, mergers and acquisitions, fundings, exit and major technology breakthroughs. Market performance is evaluated through market size (value and volume) by players, regions, product types and end industries. This report also studies the global market competition landscape, market drivers and trends, opportunities and challenges, risks and entry barriers, sales channels, distributors and Porter's Five Forces Analysis.
Geographically, this report is segmented into several key regions, with sales, revenue, market share and growth Rate of Soundbar in these regions, from 2016 to 2027, covering
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Italy, Spain and Russia, etc.)
Asia-Pacific (China, Japan, Korea, Southeast Asia, India, Australia)
South America (Brazil, Argentina, Colombia, etc.)
Middle East and Africa (Turkey, Saudi Arabia, South Africa, etc.)
Market Snapshot, By Product Type
2 Channel
2.1 Channel
5.1 Channel
Other
Market Snapshot, By Application
Music
TV
Other
Market Snapshot, By Region:
North America
United States
Canada
Mexico
Europe
Germany
France
UK
Italy
Russia
Spain
Asia Pacific
China
Japan
Korea
Southeast Asia
India
Australia
Central & South America
Brazil
Argentina
Colombia
Middle East & Africa
Iran
South Africa
Israel
Turkey
Saudi Arabia
Main Market Players Analyzed in this report, including:
Yamaha
Xiaomi
Vizio
Sony
Sonos
Sharp
Samsung
Polk Audio
Philips
Panasonic
LG
JVC
Harman
Edifier
Canton
Bose
The study objectives of this report are:
To study and analyze the global Soundbar market size (value & volume) by company, key regions/countries, products and application, history data from 2016 to 2020, and forecast to 2027.
To understand industry structure of Soundbar market by identifying its various subsegments.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
To identify the key global Soundbar manufacturers and regional typical players, to define, describe and analyze their sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the Soundbar market with respect to individual growth trends, future prospects, and their contribution to the total market.
To project the value and volume of Soundbar submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.
In this study, the years considered to estimate the market size of Soundbar are as follows:
History Year: 2016-2020
Base Year: 2020
Estimated Year: 2021
Forecast Year 2021 to 2027
This report includes the estimation of market size in terms of value (million USD) and volume from top-down approach by analyzing major submarkets and their major driving factors, and verified from bottom-up approaches. Key players in the market have been identified through secondary research, and their market shares have been determined through primary and secondary research. All percentage shares, splits, and breakdowns have been determined using secondary sources and verified from primary sources.
For the data information by region, company, type and application, 2020 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Key Stakeholders Considered in the study:
Raw material vendors
Distributors/traders/wholesalers/suppliers
Regulatory authorities, including government agencies and NGO
Commercial research & development (R&D) institutions
Importers and exporters
Government organizations, research organizations, and consulting firms
Trade/Industrial associations
End-use industries
Table of Contents
1 Market Definition & Scope
1.1 Definition & Scope
1.2 Soundbar Product Specifications
1.3 Main Events (Entry, M&A, Exit, Technology and Capital Activity)
1.4 Global Soundbar Market Performance and Outlook
2 Market Development Performance under COVID-19
2.1 Influencing Factors of Industry Development in the Next Five Years
2.1.1 Drivers
2.1.2 Restraints
2.1.3 Opportunities
2.2 Porter's Five Forces Analysis
2.3 Comparison of Alternatives and Soundbar
3 Supply Chain and Manufacturing Cost Analysis
3.1 Supply Chain Analysis
3.2 Raw Materials and Key Suppliers Analysis
3.2.1 Raw Materials Introduction
3.2.1 Raw Materials Key Suppliers List
3.3 Soundbar Sales Channel and Distributors Analysis
3.3.1 Soundbar Sales Channel
3.3.2 Soundbar Distributors
3.4 Key Buying Industries/Consumers
3.4.1 Major Buyers in Application One
3.4.2 Major Buyers in Application Two
3.4.1 Major Buyers in Application Three
3.5 Soundbar Manufacturing Cost Structure Analysis
4 Market Segment: by Type
4.1 Soundbar Type Introduction
4.1.1 2 Channel
4.1.2 2.1 Channel
4.1.3 5.1 Channel
4.1.4 Other
4.2 Global Soundbar Sales by Type 2016-2021
4.3 Global Soundbar Revenue by Type 2016-2021
4.4 Global Soundbar Price by Type 2016-2021
5 Market Segment: by Application
5.1 Soundbar Type Introduction
5.1.1 Music
5.1.2 TV
5.1.3 Other
5.2 Global Soundbar Sales by Application 2016-2021
5.3 Global Soundbar Revenue by Application 2016-2021
5.4 Global Soundbar Price by Application 2016-2021
6 Marke Segment: by Region
6.1 Global Soundbar Market by Region
6.1.1 Global Soundbar Sales by Regions
6.1.2 Global Soundbar Revenue by Regions
6.2 North America Soundbar Market 2016-2021
6.3 Europe Soundbar Market 2016-2021
6.4 Asia Pacific Soundbar Market 2016-2021
6.5 South America Soundbar Market 2016-2021
6.6 Middle East and Africa Soundbar Market 2016-2021
7 North America
7.1 North America Soundbar Market by Country 2016-2021
7.1.1 North America Soundbar Sales by Country
7.1.2 North America Soundbar Revenue by Country
7.2 United States
7.3 Canada
7.4 Mexico
8 Europe
8.1 Europe Soundbar Market by Country 2016-2021
8.1.1 Europe Soundbar Sales by Country
8.1.2 Europe Soundbar Revenue by Country
8.2 Germany
8.3 France
8.4 UK
8.5 Italy
8.6 Russia
8.7 Spain
9 Asia Pacific
9.1 Asia Pacific Soundbar Market by Country 2016-2021
9.1.1 Asia Pacific Soundbar Sales by Country
9.1.2 Asia Pacific Soundbar Revenue by Country
9.2 China
9.3 Japan
9.4 Korea
9.5 Southeast Asia
9.6 India
9.7 Australia
10 South America
10.1 South America Soundbar Market by Country 2016-2021
10.1.1 South America Soundbar Sales by Country
10.1.2 South America Soundbar Revenue by Country
10.2 Brazil
10.3 Argentina
10.4 Colombia
11 Middle East and Africa
11.1 Middle East and Africa Soundbar Market by Country 2016-2021
11.1.1 Middle East and Africa Soundbar Sales by Country
11.1.2 Middle East and Africa Soundbar Revenue by Country
11.2 Turkey
11.3 Saudi Arabia
11.4 South Africa
12 Key Participants Company Information
12.1 Yamaha
12.1.1 Yamaha Company Information
12.1.2 Yamaha Soundbar Product Portfolio, Specification and Application
12.1.3 Yamaha Soundbar Sales, Price, Revenue and Gross Margin (2019-2021)
12.1.4 Yamaha Key Development
12.2 Xiaomi
12.2.1 Xiaomi Company Information
12.2.2 Xiaomi Soundbar Product Portfolio, Specification and Application
12.2.3 Xiaomi Soundbar Sales, Price, Revenue and Gross Margin (2019-2021)
12.2.4 Xiaomi Key Development
12.3 Vizio
12.3.1 Vizio Company Information
12.3.2 Vizio Soundbar Product Portfolio, Specification and Application
12.3.3 Vizio Soundbar Sales, Price, Revenue and Gross Margin (2019-2021)
12.3.4 Vizio Key Development
12.4 Sony
12.4.1 Sony Company Information
12.4.2 Sony Soundbar Product Portfolio, Specification and Application
12.4.3 Sony Soundbar Sales, Price, Revenue and Gross Margin (2019-2021)
12.4.4 Sony Key Development
12.5 Sonos
12.5.1 Sonos Company Information
12.5.2 Sonos Soundbar Product Portfolio, Specification and Application
12.5.3 Sonos Soundbar Sales, Price, Revenue and Gross Margin (2019-2021)
12.5.4 Sonos Key Development
12.6 Sharp
12.6.1 Sharp Company Information
12.6.2 Sharp Soundbar Product Portfolio, Specification and Application
12.6.3 Sharp Soundbar Sales, Price, Revenue and Gross Margin (2019-2021)
12.6.4 Sharp Key Development
12.7 Samsung
12.7.1 Samsung Company Information
12.7.2 Samsung Soundbar Product Portfolio, Specification and Application
12.7.3 Samsung Soundbar Sales, Price, Revenue and Gross Margin (2019-2021)
12.7.4 Sharp Key Development
12.9 Philips
12.9.1 Philips Company Information
12.9.2 Philips Soundbar Product Portfolio, Specification and Application
12.9.3 Philips Soundbar Sales, Price, Revenue and Gross Margin (2019-2021)
12.9.4 Philips Key Development
12.8 Polk Audio
12.8.1 Polk Audio Company Information
12.8.2 Polk Audio Soundbar Product Portfolio, Specification and Application
12.8.3 Polk Audio Soundbar Sales, Price, Revenue and Gross Margin (2019-2021)
12.8.4 Polk Audio Key Development
12.11 LG
12.11.1 LG Company Information
12.11.2 LG Soundbar Product Portfolio, Specification and Application
12.11.3 LG Soundbar Sales, Price, Revenue and Gross Margin (2019-2021)
12.11.4 LG Key Development
12.12 JVC
12.12.1 JVC Company Information
12.12.2 JVC Soundbar Product Portfolio, Specification and Application
12.12.3 JVC Soundbar Sales, Price, Revenue and Gross Margin (2019-2021)
12.12.4 JVC Key Development
12.13 Harman
12.13.1 Harman Company Information
12.13.2 Harman Soundbar Product Portfolio, Specification and Application
12.13.3 Harman Soundbar Sales, Price, Revenue and Gross Margin (2019-2021)
12.13.4 Harman Key Development
12.14 Edifier
12.14.1 Edifier Company Information
12.14.2 Edifier Soundbar Product Portfolio, Specification and Application
12.14.3 Edifier Soundbar Sales, Price, Revenue and Gross Margin (2019-2021)
12.14.4 Edifier Key Development
12.15 Canton
12.15.1 Canton Company Information
12.15.2 Canton Soundbar Product Portfolio, Specification and Application
12.15.3 Canton Soundbar Sales, Price, Revenue and Gross Margin (2019-2021)
12.15.4 Canton Key Development
13 Global Soundbar Market Forecast by Region by Type and by Application
13.1 Global Soundbar Sales, Revenue Forecast 2022-2027
13.2 Global Soundbar Forecast by Regions
13.2.1 Global Soundbar Sales Forecast by Region 2022-2027
13.2.2 Global Soundbar Revenue Forecast by Region 2022-2027
13.3 Global Soundbar Forecast by Type
13.3.1 Global Soundbar Sales Forecast by Type 2022-2027
13.3.2 Global Soundbar Revenue Forecast by Type 2022-2027
13.3.3 Global Soundbar Price Forecast by Type 2022-2027
13.4 Global Soundbar Forecast by Application
13.4.1 Global Soundbar Sales Forecast by Application 2022-2027
13.4.2 Global Soundbar Revenue Forecast by Application 2022-2027
13.4.3 Global Soundbar Price Forecast by Application 2022-2027
14 Analyst Views and Conclusions
15 Methodology and Data Source
15.1 Methodology
15.2 Research Data Source
15.2.1 Secondary Data
15.2.2 Primary Data
15.2.3 Market Size Estimation
15.3 Legal Disclaimer
List of Tables
Table 1: Global Soundbar Production Specifications
Table 2: Drivers in Soundbar Market
Table 3: Restraints Soundbar Market
Table 4: Opportunity in Soundbar Market
Table 5: Comparion of Alternative and Soundbar
Table 6: Soundbar Raw Materials Key Suppliers List
Table 7: Soundbar Distributors List
Table 8: Soundbar Major Buyers in Application One
Table 9: Soundbar Major Buyers in Application Two
Table 10: Soundbar Major Buyers in Application Three
Table 11: Global Soundbar Sales (K Units) by Type 2016-2021
Table 12: Global Soundbar Sales Market Share by Type 2016-2021
Table 13: Global Soundbar Revenue (Million USD) by Type 2016-2021
Table 14: Global Soundbar Revenue Market Share by Type 2016-2021
Table 15: Global Soundbar Price by Type 2016-2021
Table 16: Global Soundbar Sales (K Units) by Application 2016-2021
Table 17: Global Soundbar Sales Market Share by Application 2016-2021
Table 18: Global Soundbar Revenue (Million USD) by Application 2016-2021
Table 19: Global Soundbar Revenue Market Share by Application 2016-2021
Table 20: Global Soundbar Price by Application 2016-2021
Table 21: Global Soundbar Sales (K Units) by Region 2016-2021
Table 22: Global Soundbar Sales Market Share by Region 2016-2021
Table 23: Global Soundbar Revenue (Million USD) by Region 2016-2021
Table 24: Global Soundbar Revenue Market Share by Region 2016-2021
Table 25: North America Soundbar Sales (K Units) by Country 2016-2021
Table 26: North America Soundbar Sales Market Share by Country 2016-2021
Table 27: North America Soundbar Revenue (Million USD) by Country 2016-2021
Table 28: North America Soundbar Revenue Market Share by Country 2016-2021)
Table 29: Europe Soundbar Sales (K Units) by Country 2016-2021
Table 30: Europe Soundbar Sales Market Share by Country 2016-2021
Table 31: Europe Soundbar Revenue (Million USD) by Country 2016-2021
Table 32: Europe Soundbar Revenue Market Share by Country 2016-2021)
Table 33: Asia Pacific Soundbar Sales (K Units) by Country 2016-2021
Table 34: Asia Pacific Soundbar Sales Market Share by Country 2016-2021
Table 35: Asia Pacific Soundbar Revenue (Million USD) by Country 2016-2021
Table 36: Asia Pacific Soundbar Revenue Market Share by Country 2016-2021)
Table 37: South America Soundbar Sales (K Units) by Country 2016-2021
Table 38: South America Soundbar Sales Market Share by Country 2016-2021
Table 39: South America Soundbar Revenue (Million USD) by Country 2016-2021
Table 40: South America Soundbar Revenue Market Share by Country 2016-2021)
Table 41: Middle East and Africa Soundbar Sales (K Units) by Country 2016-2021
Table 42: Middle East and Africa Soundbar Sales Market Share by Country 2016-2021
Table 43: Middle East and Africa Soundbar Revenue (Million USD) by Country 2016-2021
Table 44: Middle East and Africa Soundbar Revenue Market Share by Country 2016-2021)
Table 45 Yamaha Company Information
Table 46 Yamaha Soundbar Product Portfolio, Specification and Application
Table 47 Yamaha Soundbar Sales, Price, Revenue and Gross Margin (2019-2021)
Table 48 Xiaomi Company Information
Table 49 Xiaomi Soundbar Product Portfolio, Specification and Application
Table 50 Xiaomi Soundbar Sales, Price, Revenue and Gross Margin (2019-2021)
Table 51 Vizio Company Information
Table 52 Vizio Soundbar Product Portfolio, Specification and Application
Table 53 Vizio Soundbar Sales, Price, Revenue and Gross Margin (2019-2021)
Table 54 Sony Company Information
Table 55 Sony Soundbar Product Portfolio, Specification and Application
Table 56 Sony Soundbar Sales, Price, Revenue and Gross Margin (2019-2021)
Table 57 Sonos Company Information
Table 58 Sonos Soundbar Product Portfolio, Specification and Application
Table 59 Sonos Soundbar Sales, Price, Revenue and Gross Margin (2019-2021)
Table 60 Sharp Company Information
Table 61 Sharp Soundbar Product Portfolio, Specification and Application
Table 62 Sharp Soundbar Sales, Price, Revenue and Gross Margin (2019-2021)
Table 63 Samsung Company Information
Table 64 Samsung Soundbar Product Portfolio, Specification and Application
Table 65 Samsung Soundbar Sales, Price, Revenue and Gross Margin (2019-2021)
Table 66 Polk Audio Company Information
Table 67 Polk Audio Soundbar Product Portfolio, Specification and Application
Table 68 Polk Audio Soundbar Sales, Price, Revenue and Gross Margin (2019-2021)
Table 69 Philips Company Information
Table 70 Philips Soundbar Product Portfolio, Specification and Application
Table 71 Philips Soundbar Sales, Price, Revenue and Gross Margin (2019-2021)
Table 72: Global Soundbar Sales (K Units) Forecast by Region (2022-2027)
Table 73: Global Soundbar Sales Market Share Forecast by Region (2012-2027)
Table 74: Global Soundbar Revenue (Million USD) Forecast by Region (2022-2027)
Table 75: Global Soundbar Revenue Market Share Forecast by Region (2022-2027)
Table 76: Global Soundbar Sales (K Units) Forecast by Type (2022-2027)
Table 77: Global Soundbar Sales Market Share Forecast by Type (2012-2027)
Table 78: Global Soundbar Revenue (Million USD) Forecast by Type (2022-2027)
Table 79: Global Soundbar Revenue Market Share Forecast by Type (2022-2027)
Table 80: Global Soundbar Sales (K Units) Forecast by Applicaion (2022-2027)
Table 81: Global Soundbar Sales Market Share Forecast by Application (2012-2027)
Table 82: Global Soundbar Revenue (Million USD) Forecast by Application (2022-2027)
Table 83: Global Soundbar Revenue Market Share Forecast by Application (2022-2027)
Tables and Figures
List of Figures
Figure 1: Soundbar Picture
Figure 2: Global Soundbar Market Size (Million USD) and Growth Rate (2016-2027)
Figure 3: Porter's Five Forces Analysis
Figure 4: Soundbar Supply Chain Analysis
Figure 5: Soundbar Manufacturing Cost Structure Analysis
Figure 6: Product Picture of 2 Channel
Figure 7: Product Picture of 2.1 Channel
Figure 8: Global Soundbar Sales Market Share by Type, 2020
Figure 9: Global Soundbar Revenue Market Share by Type, 2020
Figure 10: Soundbar in Music
Figure 11: Global Soundbar Market: Music 2016-2021
Figure 12: Soundbar in TV
Figure 13: Global Soundbar Market: TV 2016-2021
Figure 14: Global Soundbar Sales Market Share by Application, 2020
Figure 15: Global Soundbar Revenue Market Share by Application, 2020
Figure 16: Global Soundbar Sales Market Share by Region 2016-2021
Figure 17: Global Soundbar Revenue Market Share by Region 2016-2021
Figure 18: North America Soundbar Sales (K Units) Status 2016-2021
Figure 19: North America Soundbar Revenue (Million USD) Status 2016-2021
Figure 20: Europe Soundbar Sales (K Units) Status 2016-2021
Figure 21: Europe Soundbar Revenue (Million USD) Status 2016-2021
Figure 22: Asia Pacific Soundbar Sales (K Units) Status 2016-2021
Figure 23: Asia Pacific Soundbar Revenue (Million USD) Status 2016-2021
Figure 24: South America Soundbar Sales (K Units) Status 2016-2021
Figure 25: South America Soundbar Revenue (Million USD) Status 2016-2021
Figure 26: Middle East and Africa Soundbar Sales (K Units) Status 2016-2021
Figure 27: Middle East and Africa Soundbar Revenue (Million USD) Status 2016-2021
Figure 28: North America Soundbar Sales Market Share by Country, 2020
Figure 29: North America Soundbar Revenue Market Share by Country, 2020
Figure 30: United States Soundbar Sales (K Units) Status 2016-2021
Figure 31: United States Soundbar Revenue (Million USD) Status 2016-2021
Figure 32: Canada Soundbar Sales (K Units) Status 2016-2021
Figure 33: Canada Soundbar Revenue (Million USD) Status 2016-2021
Figure 34: Mexico Soundbar Sales (K Units) Status 2016-2021
Figure 35: Mexico Soundbar Revenue (Million USD) Status 2016-2021
Figure 36: Europe Soundbar Sales Market Share by Country, 2020
Figure 37: Europe Soundbar Revenue Market Share by Country, 2020
Figure 38: Germany Soundbar Sales (K Units) Status 2016-2021
Figure 39: Germany Soundbar Revenue (Million USD) Status 2016-2021
Figure 40: France Soundbar Sales (K Units) Status 2016-2021
Figure 41: France Soundbar Revenue (Million USD) Status 2016-2021
Figure 42: UK Soundbar Sales (K Units) Status 2016-2021
Figure 43: UK Soundbar Revenue (Million USD) Status 2016-2021
Figure 44: Italy Soundbar Sales (K Units) Status 2016-2021
Figure 45: Italy Soundbar Revenue (Million USD) Status 2016-2021
Figure 46: Russia Soundbar Sales (K Units) Status 2016-2021
Figure 46: Russia Soundbar Revenue (Million USD) Status 2016-2021
Figure 47: Spain Soundbar Sales (K Units) Status 2016-2021
Figure 48: Spain Soundbar Revenue (Million USD) Status 2016-2021
Figure 49: Asia Pacific Soundbar Sales Market Share by Country, 2020
Figure 50: Asia Pacific Soundbar Revenue Market Share by Country, 2020
Figure 51: China Soundbar Sales (K Units) Status 2016-2021
Figure 52: China Soundbar Revenue (Million USD) Status 2016-2021
Figure 53: Japan Soundbar Sales (K Units) Status 2016-2021
Figure 54: Japan Soundbar Revenue (Million USD) Status 2016-2021
Figure 55: Korea Soundbar Sales (K Units) Status 2016-2021
Figure 56: Korea Soundbar Revenue (Million USD) Status 2016-2021
Figure 57: Southeast Asia Soundbar Sales (K Units) Status 2016-2021
Figure 58: Southeast Asia Soundbar Revenue (Million USD) Status 2016-2021
Figure 59: India Soundbar Sales (K Units) Status 2016-2021
Figure 60: India Soundbar Revenue (Million USD) Status 2016-2021
Figure 61: Australia Soundbar Sales (K Units) Status 2016-2021
Figure 62: Australia Soundbar Revenue (Million USD) Status 2016-2021
Figure 63: South America Soundbar Sales Market Share by Country, 2020
Figure 64: South America Soundbar Revenue Market Share by Country, 2020
Figure 65: Brazil Soundbar Sales (K Units) Status 2016-2021
Figure 66: Brazil Soundbar Revenue (Million USD) Status 2016-2021
Figure 67: Argentina Soundbar Sales (K Units) Status 2016-2021
Figure 68: Argentina Soundbar Revenue (Million USD) Status 2016-2021
Figure 69: Colombia Soundbar Sales (K Units) Status 2016-2021
Figure 70: Colombia Soundbar Revenue (Million USD) Status 2016-2021
Figure 71: Middle East and Africa Soundbar Sales Market Share by Country, 2020
Figure 72: Middle East and Africa Soundbar Revenue Market Share by Country, 2020
Figure 73: Turkey Soundbar Sales (K Units) Status 2016-2021
Figure 74: Turkey Soundbar Revenue (Million USD) Status 2016-2021
Figure 75: Saudi Arabia Soundbar Sales (K Units) Status 2016-2021
Figure 76: Saudi Arabia Soundbar Revenue (Million USD) Status 2016-2021
Figure 77: South Africa Soundbar Sales (K Units) Status 2016-2021
Figure 78: South Africa Soundbar Revenue (Million USD) Status 2016-2021
Figure 79: Yamaha Soundbar Revenue Market Share Globally (2019-2021)
Figure 80: Xiaomi Soundbar Revenue Market Share Globally (2019-2021)
Figure 81: Vizio Soundbar Revenue Market Share Globally (2019-2021)
Figure 82: Sony Soundbar Revenue Market Share Globally (2019-2021)
Figure 83: Sonos Soundbar Revenue Market Share Globally (2019-2021)
Figure 84: Sharp Soundbar Revenue Market Share Globally (2019-2021)
Figure 85: Samsung Soundbar Revenue Market Share Globally (2019-2021)
Figure 86: Polk Audio Soundbar Revenue Market Share Globally (2019-2021)
Figure 87: Philips Soundbar Revenue Market Share Globally (2019-2021)
Figure 88: Panasonic Soundbar Revenue Market Share Globally (2019-2021)
Figure 89: Global Soundbar Sales (K Units) Forecast (2022-2027)
Figure 90: Global Soundbar Sales (K Units) Forecast (2022-2027)
Reason to Buy