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Global Public Relations (PR) Tools Industry Outlook 2021: Overview, Opportunities, Key Companies and Forecast to 2027

Publication Month: Sep 2021 | No. of Pages: 108 Published By: GRD Survey
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Executive Summary

According to GRD Survey data, the global Public Relations (PR) Tools market was valued at million US$ in 2020 and is expected to reach million US$ by the end of 2027, growing at a CAGR of % in the forecast period 2021 and 2027.

This report studies the Public Relations (PR) Tools market dynamics from angles such as new entries, mergers and acquisitions, fundings, exit and major technology breakthroughs. Market performance is evaluated through market size (Million USD) by players, regions, product types and end industries. This report also studies the global market competition landscape, market drivers and trends, opportunities and challenges, risks and entry barriers, sales channels, distributors and Porter's Five Forces Analysis.

Geographically, this report is segmented into several key regions, with revenue, market share and growth Rate of Public Relations (PR) Tools in these regions, from 2016 to 2027, covering
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Italy, Spain and Russia, etc.)
Asia-Pacific (China, Japan, Korea, Southeast Asia, India, Australia)
South America (Brazil, Argentina, Colombia, etc.)
Middle East and Africa (Turkey, Saudi Arabia, South Africa, etc.)

Market Snapshot, By Product Type
Publishing Tools
Social Media Monitoring & Management
Content Creation and Distribution
Data Aggregation, Monitoring and Analysis
Relationship Management

Market Snapshot, By Application
BFSI
Consumer Goods and Retail
Government and Public Sector
IT & Telecom & Healthcare
Media & Entertainment

Market Snapshot, By Region:
North America
United States
Canada
Mexico
Europe
Germany
France
UK
Italy
Russia
Spain
Asia Pacific
China
Japan
Korea
Southeast Asia
India
Australia
Central & South America
Brazil
Argentina
Colombia
Middle East & Africa
Iran
South Africa
Israel
Turkey
Saudi Arabia

Main Market Players Analyzed in this report, including:
TrendKite
Salesforce
Red Wheat
Prezly
Outbrain
Onalytica
Meltwater
ISentia
IrisPR Software
IPR Software
Google
Cision AB
Business Wire
AirPR Software
Agility

The study objectives of this report are:
To study and analyze the global Public Relations (PR) Tools market size (Million USD) by company, key regions/countries, products and application, history data from 2016 to 2020, and forecast to 2027.
To understand industry structure of Public Relations (PR) Tools market by identifying its various subsegments.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
To identify the key global Public Relations (PR) Tools manufacturers and regional typical players, to define, describe and analyze their sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the Public Relations (PR) Tools market with respect to individual growth trends, future prospects, and their contribution to the total market.
To project the value and volume of Public Relations (PR) Tools submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.

In this study, the years considered to estimate the market size of Public Relations (PR) Tools are as follows:
History Year: 2016-2020
Base Year: 2020
Estimated Year: 2021
Forecast Year 2021 to 2027

This report includes the estimation of market size from top-down approach by analyzing major submarkets and their major driving factors, and verified from bottom-up approaches. Key players in the market have been identified through secondary research, and their market shares have been determined through primary and secondary research. All percentage shares, splits, and breakdowns have been determined using secondary sources and verified from primary sources.

For the data information by region, company, type and application, 2020 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Key Stakeholders Considered in the study:
Raw material vendors
Distributors/traders/wholesalers/suppliers
Regulatory authorities, including government agencies and NGO
Commercial research & development (R&D) institutions
Importers and exporters
Government organizations, research organizations, and consulting firms
Trade/Industrial associations
End-use industries

Table of Contents

1 Market Definition & Scope
1.1 Definition & Scope
1.2 Public Relations (PR) Tools Product Specifications
1.3 Main Events (Entry, M&A, Exit, Technology and Capital Activity)
1.4 Global Public Relations (PR) Tools Market Performance and Outlook

2 Market Development Performance under COVID-19
2.1 Influencing Factors of Industry Development in the Next Five Years
2.1.1 Drivers
2.1.2 Restraints
2.1.3 Opportunities
2.2 Porter's Five Forces Analysis
2.3 Comparison of Alternatives and Public Relations (PR) Tools

3 3 Industrial Lift Cycle and Main Buyers Analysis
3.1 Industry Life Cycle Analysis
3.2 Key Buying Industries/Consumers
3.2.1 Major Buyers in Application One
3.2.2 Major Buyers in Application Two
3.2.1 Major Buyers in Application Three

4 Market Segment: by Type
4.1 Public Relations (PR) Tools Type Introduction
4.1.1 Publishing Tools
4.1.2 Social Media Monitoring & Management
4.1.3 Content Creation and Distribution
4.1.4 Data Aggregation, Monitoring and Analysis
4.1.5 Relationship Management
4.2 Global Public Relations (PR) Tools Revenue by Type 2016-2021

5 Market Segment: by Application
5.1 Public Relations (PR) Tools Type Introduction
5.1.1 BFSI
5.1.2 Consumer Goods and Retail
5.1.3 Government and Public Sector
5.1.3 IT & Telecom & Healthcare
5.1.4 Media & Entertainment
5.2 Global Public Relations (PR) Tools Revenue by Application 2016-2021

6 Marke Segment: by Region
6.1 Global Public Relations (PR) Tools Market by Region
6.2 North America Public Relations (PR) Tools Market 2016-2021
6.3 Europe Public Relations (PR) Tools Market 2016-2021
6.4 Asia Pacific Public Relations (PR) Tools Market 2016-2021
6.5 South America Public Relations (PR) Tools Market 2016-2021
6.6 Middle East and Africa Public Relations (PR) Tools Market 2016-2021

7 North America
7.1 North America Public Relations (PR) Tools Market by Country 2016-2021
7.2 United States
7.3 Canada
7.4 Mexico

8 Europe
8.1 Europe Public Relations (PR) Tools Market by Country 2016-2021
8.2 Germany
8.3 France
8.4 UK
8.5 Italy
8.6 Russia
8.7 Spain

9 Asia Pacific
9.1 Asia Pacific Public Relations (PR) Tools Market by Country 2016-2021
9.2 China
9.3 Japan
9.4 Korea
9.5 Southeast Asia
9.6 India
9.7 Australia

10 South America
10.1 South America Public Relations (PR) Tools Market by Country 2016-2021
10.2 Brazil
10.3 Argentina
10.4 Colombia

11 Middle East and Africa
11.1 Middle East and Africa Public Relations (PR) Tools Market by Country 2016-2021
11.2 Turkey
11.3 Saudi Arabia
11.4 South Africa

12 Key Participants Company Information
3.1 TrendKite
3.1.1 TrendKite Company Information
3.1.2 TrendKite Public Relations (PR) Tools Product Portfolio, Specification and Application
3.1.3 TrendKite Public Relations (PR) Tools Revenue and Gross Margin (2019-2021)
3.1.4 TrendKite Key Development
3.2 Salesforce
3.2.1 Salesforce Company Information
3.2.2 Salesforce Public Relations (PR) Tools Product Portfolio, Specification and Application
3.2.3 Salesforce Public Relations (PR) Tools Revenue and Gross Margin (2019-2021)
3.2.4 Salesforce Key Development
3.3 Red Wheat
3.3.1 Red Wheat Company Information
3.3.2 Red Wheat Public Relations (PR) Tools Product Portfolio, Specification and Application
3.3.3 Red Wheat Public Relations (PR) Tools Revenue and Gross Margin (2019-2021)
3.3.4 Red Wheat Key Development
3.4 Prezly
3.4.1 Prezly Company Information
3.4.2 Prezly Public Relations (PR) Tools Product Portfolio, Specification and Application
3.4.3 Prezly Public Relations (PR) Tools Revenue and Gross Margin (2019-2021)
3.4.4 Prezly Key Development
3.5 Outbrain
3.5.1 Outbrain Company Information
3.5.2 Outbrain Public Relations (PR) Tools Product Portfolio, Specification and Application
3.5.3 Outbrain Public Relations (PR) Tools Revenue and Gross Margin (2019-2021)
3.5.4 Outbrain Key Development
3.6 Onalytica
3.6.1 Onalytica Company Information
3.6.2 Onalytica Public Relations (PR) Tools Product Portfolio, Specification and Application
3.6.3 Onalytica Public Relations (PR) Tools Revenue and Gross Margin (2019-2021)
3.6.4 Onalytica Key Development
3.7 Meltwater
3.7.1 Meltwater Company Information
3.7.2 Meltwater Public Relations (PR) Tools Product Portfolio, Specification and Application
3.7.3 Meltwater Public Relations (PR) Tools Revenue and Gross Margin (2019-2021)
3.7.4 Onalytica Key Development
3.9 IrisPR Software
3.9.1 IrisPR Software Company Information
3.9.2 IrisPR Software Public Relations (PR) Tools Product Portfolio, Specification and Application
3.9.3 IrisPR Software Public Relations (PR) Tools Revenue and Gross Margin (2019-2021)
3.9.4 IrisPR Software Key Development
3.8 ISentia
3.8.1 ISentia Company Information
3.8.2 ISentia Public Relations (PR) Tools Product Portfolio, Specification and Application
3.8.3 ISentia Public Relations (PR) Tools Revenue and Gross Margin (2019-2021)
3.8.4 ISentia Key Development
3.11 Google
3.11.1 Google Company Information
3.11.2 Google Public Relations (PR) Tools Product Portfolio, Specification and Application
3.11.3 Google Public Relations (PR) Tools Revenue and Gross Margin (2019-2021)
3.11.4 Google Key Development
3.12 Cision AB
3.12.1 Cision AB Company Information
3.12.2 Cision AB Public Relations (PR) Tools Product Portfolio, Specification and Application
3.12.3 Cision AB Public Relations (PR) Tools Revenue and Gross Margin (2019-2021)
3.12.4 Cision AB Key Development
3.13 Business Wire
3.13.1 Business Wire Company Information
3.13.2 Business Wire Public Relations (PR) Tools Product Portfolio, Specification and Application
3.13.3 Business Wire Public Relations (PR) Tools Revenue and Gross Margin (2019-2021)
3.13.4 Business Wire Key Development
3.14 AirPR Software
3.14.1 AirPR Software Company Information
3.14.2 AirPR Software Public Relations (PR) Tools Product Portfolio, Specification and Application
3.14.3 AirPR Software Public Relations (PR) Tools Revenue and Gross Margin (2019-2021)
3.14.4 AirPR Software Key Development
3.15 Agility
3.15.1 Agility Company Information
3.15.2 Agility Public Relations (PR) Tools Product Portfolio, Specification and Application
3.15.3 Agility Public Relations (PR) Tools Revenue and Gross Margin (2019-2021)
3.15.4 Agility Key Development

13 Global Public Relations (PR) Tools Market Forecast by Region by Type and by Application
13.1 Global Public Relations (PR) Tools Revenue Forecast 2022-2027
13.2 Global Public Relations (PR) Tools Forecast by Regions
13.3 Global Public Relations (PR) Tools Forecast by Type
13.4 Global Public Relations (PR) Tools Forecast by Application

14 Analyst Views and Conclusions
15 Methodology and Data Source
15.1 Methodology
15.2 Research Data Source
15.2.1 Secondary Data
15.2.2 Primary Data
15.2.3 Market Size Estimation
15.3 Legal Disclaimer


List of Tables

Table 1: Global Public Relations (PR) Tools Production Specifications
Table 2: Drivers in Public Relations (PR) Tools Market
Table 3: Restraints Public Relations (PR) Tools Market
Table 4: Opportunity in Public Relations (PR) Tools Market
Table 5: Comparion of Alternative and Public Relations (PR) Tools
Table 6: Public Relations (PR) Tools Raw Materials Key Suppliers List
Table 7: Public Relations (PR) Tools Distributors List
Table 8: Public Relations (PR) Tools Major Buyers in Application One
Table 9: Public Relations (PR) Tools Major Buyers in Application Two
Table 10: Public Relations (PR) Tools Major Buyers in Application Three
Table 11: Global Public Relations (PR) Tools Revenue (Million USD) by Type 2016-2021
Table 12: Global Public Relations (PR) Tools Revenue Market Share by Type 2016-2021
Table 18: Global Public Relations (PR) Tools Revenue (Million USD) by Application 2016-2021
Table 19: Global Public Relations (PR) Tools Revenue Market Share by Application 2016-2021
Table 20: Global Public Relations (PR) Tools Revenue (Million USD) by Region 2016-2021
Table 21: Global Public Relations (PR) Tools Revenue Market Share by Region 2016-2021
Table 22: North America Public Relations (PR) Tools Revenue (Million USD) by Country 2016-2021
Table 23: North America Public Relations (PR) Tools Revenue Market Share by Country 2016-2021)
Table 24: Europe Public Relations (PR) Tools Revenue (Million USD) by Country 2016-2021
Table 25: Europe Public Relations (PR) Tools Revenue Market Share by Country 2016-2021)
Table 26: Asia Pacific Public Relations (PR) Tools Revenue (Million USD) by Country 2016-2021
Table 27: Asia Pacific Public Relations (PR) Tools Revenue Market Share by Country 2016-2021)
Table 28: South America Public Relations (PR) Tools Revenue (Million USD) by Country 2016-2021
Table 29: South America Public Relations (PR) Tools Revenue Market Share by Country 2016-2021)
Table 30: Middle East and Africa Public Relations (PR) Tools Revenue (Million USD) by Country 2016-2021
Table 31: Middle East and Africa Public Relations (PR) Tools Revenue Market Share by Country 2016-2021)
Table 32 TrendKite Company Information
Table 33 TrendKite Public Relations (PR) Tools Product Portfolio, Specification and Application
Table 34 TrendKite Public Relations (PR) Tools Revenue and Gross Margin (2019-2021)
Table 35 Salesforce Company Information
Table 36 Salesforce Public Relations (PR) Tools Product Portfolio, Specification and Application
Table 37 Salesforce Public Relations (PR) Tools Revenue and Gross Margin (2019-2021)
Table 38 Red Wheat Company Information
Table 39 Red Wheat Public Relations (PR) Tools Product Portfolio, Specification and Application
Table 40 Red Wheat Public Relations (PR) Tools Revenue and Gross Margin (2019-2021)
Table 41 Prezly Company Information
Table 42 Prezly Public Relations (PR) Tools Product Portfolio, Specification and Application
Table 43 Prezly Public Relations (PR) Tools Revenue and Gross Margin (2019-2021)
Table 44 Outbrain Company Information
Table 45 Outbrain Public Relations (PR) Tools Product Portfolio, Specification and Application
Table 46 Outbrain Public Relations (PR) Tools Revenue and Gross Margin (2019-2021)
Table 47 Onalytica Company Information
Table 48 Onalytica Public Relations (PR) Tools Product Portfolio, Specification and Application
Table 49 Onalytica Public Relations (PR) Tools Revenue and Gross Margin (2019-2021)
Table 50 Meltwater Company Information
Table 51 Meltwater Public Relations (PR) Tools Product Portfolio, Specification and Application
Table 52 Meltwater Public Relations (PR) Tools Revenue and Gross Margin (2019-2021)
Table 53 ISentia Company Information
Table 54 ISentia Public Relations (PR) Tools Product Portfolio, Specification and Application
Table 55 ISentia Public Relations (PR) Tools Revenue and Gross Margin (2019-2021)
Table 56 IrisPR Software Company Information
Table 57 IrisPR Software Public Relations (PR) Tools Product Portfolio, Specification and Application
Table 58 IrisPR Software Public Relations (PR) Tools Revenue and Gross Margin (2019-2021)
Table 59: Global Public Relations (PR) Tools Revenue (Million USD) Forecast by Region (2022-2027)
Table 60: Global Public Relations (PR) Tools Revenue Market Share Forecast by Region (2022-2027)
Table 61: Global Public Relations (PR) Tools Revenue (Million USD) Forecast by Type (2022-2027)
Table 62: Global Public Relations (PR) Tools Revenue Market Share Forecast by Type (2022-2027)
Table 63: Global Public Relations (PR) Tools Revenue (Million USD) Forecast by Application (2022-2027)
Table 64: Global Public Relations (PR) Tools Revenue Market Share Forecast by Application (2022-2027)

Tables and Figures

List of Figures

Figure 1: Public Relations (PR) Tools Picture
Figure 2: Global Public Relations (PR) Tools Market Size (Million USD) and Growth Rate (2016-2027)
Figure 3: Porter's Five Forces Analysis
Figure 4: Public Relations (PR) Tools Industry Life Cycle
Figure 5: Product Picture of Publishing Tools
Figure 6: Product Picture of Social Media Monitoring & Management
Figure 9: Global Public Relations (PR) Tools Revenue Market Share by Type, 2020


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